As the Marketing Director and Specialist at BeautyLixirs, I played a key role in driving brand growth and consumer engagement through innovative marketing strategies and strategic partnerships. I developed and executed marketing plans for social media channels, managed local partner events and product showcases, and conducted market research to identify trends and opportunities. My responsibilities included overseeing art direction for video and photography content to ensure visuals aligned with the brand’s aesthetic.

I also facilitated impactful partnerships with Austin City Limits (ACL), local city gyms, and the Dallas Wings WNBA, designing co-branded campaigns and promotional events that expanded brand visibility and strengthened community engagement. These collaborations were instrumental in establishing BeautyLixirs as a trusted and dynamic wellness brand.